Brad Benson’s Branding Success Strategy

Pastore & Associates  -  Dec 12, 2010  -  No Comments
For those who follow this blog regularly, you know how eager we are to point out marketing success stories from around the country.  As we always say, for both businesses large and small, the purpose of all your marketing efforts should be to prove that your brand can provide customers

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Customer Retention is Critical To Business Survival

Pastore & Associates  -  Nov 08, 2010  -  No Comments
It’s no secret by now that all of our marketing efforts at Pastore & Associates are geared toward keeping our customers happy.  We’ve told you many times that we consider our customers our greatest resource, and warned that it is much more expensive to acquire new customers than to keep

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Speed Linking Re-Visited

Pastore & Associates  -  Nov 01, 2010  -  No Comments
Last month, we introduced a new type of post here at Pastore & Associates, jumping on the speedlinking bandwagon to send our click-happy readers out on their own into the wild jungle known as the internet.  Here’s ten more links for you to browse, opening the door to what is

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Domino’s Get’s It Done

Pastore & Associates  -  Oct 15, 2010  -  No Comments
It’s happened to all of us.  Your schedule is packed, you’re running from one meeting to another, and you just don’t have time to eat the way you want.  You go to your favorite fast food restaurant, looking for a quick bite and your eyes immediately meet a colorful menu

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A Lesson from Michael Kay & Geico

Pastore & Associates  -  Oct 07, 2010  -  No Comments
Lately, it seems to us here at P&A that a marketer’s work is never finished.  As our business grows, so does the amount of traveling we have to do in order to give our customers the individual attention they deserve.  A common trip for me is from our headquarters in

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Business is Booming. Are You Ready?

Pastore & Associates  -  Oct 01, 2010  -  No Comments
Imagine for a moment if you will, what American seaports looked like back around this time in  1945.  With World War II over for less than a few weeks, ship after ship returned to our shores to off-load millions of American servicemen that were stationed across the globe for nearly

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How Big Is Your Mouth?

Pastore & Associates  -  Sep 21, 2010  -  No Comments
As marketers, we are constantly bombarded with new trends and methods designed to modernize our strategies and get the most out of all the technology the modern world provides.  At P&A, we’ll be the first to admit that finding success in the marketing field will require you to be ahead

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Lessons From Sunoco

Pastore & Associates  -  Sep 15, 2010  -  No Comments
Lately, you don’t have to go far to find someone complaining about Big Oil.  Between ever-increasing gas prices and BP’s mess down in the Gulf, the industry has become easier to take shots at than a dying fish in an oil barrel.  With the entire world on the prowl for

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The Big Internet Marketing Game Website Review: Exellent

Pastore & Associates  -  Sep 07, 2010  -  No Comments
As you know, we’re always on the lookout for materials that will enhance our reader’s understanding of all that goes into becoming an internet marketing guru.  Recently we came across a fun way to track your progress on the road to e-Marketing success, literally from beginning to end. Behold, The

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Working a Room Does NOT Mean Standing in a Corner

Pastore & Associates  -  Sep 01, 2010  -  No Comments
Back in June, we were lucky enough to be invited to Westchester Magazine’s 2010 Best of Westchester Party in New Rochelle, NY.  With several clients in the metro-New York region, we thought it would be a great opportunity not only to get their names out there, but also to see

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